dotdigital Group Plc (AIM:DOTD), the leading provider of intuitive software as a service (“SaaS”) and managed services to digital marketing professionals, through the ‘dotmailer’ platform, announces that it has completed the acquisition of the COMAPI group of companies. COMAPI (the trading name for Dynmark), a fast-growing business focused on the omni-channel messaging and cloud communication market, has been acquired for a cash consideration of £11 million.

Headquartered in Cheltenham with approximately 30 employees, COMAPI has built a scalable software platform that allows businesses to communicate with their consumers across multiple conversational messaging channels including the growing market for live chat. Comapi’s heavy investment in technology allows it to compete in the CPaaS (communication platform as a service) and ARN markets (alerts, reminders and notification), providing a flexible API (application programming interface) based omni-channel messaging platform and toolkit that facilitates easy integration and rapid deployment to businesses requiring a personalised and two-way customer engagement solution.

COMAPI is a successful brand with strong growth and revenues within the CPaaS market and, with dotdigital’s full support, will continue to work directly with its customers, which include Gap, eBay, TSB, British Airways, Carphone Warehouse and Collect Plus. dotmailer and COMAPI already have numerous shared clients which include Superdry, Hayes Recruitment, Daisy Group and betting giant Ladbrokes.

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