dotdigital Group Plc (AIM:DOTD), the leading provider of intuitive software as a service (“SaaS”) and managed services to digital marketing professionals, through the ‘dotmailer’ platform, announces that it has completed the acquisition of the COMAPI group of companies. COMAPI (the trading name for Dynmark), a fast-growing business focused on the omni-channel messaging and cloud communication market, has been acquired for a cash consideration of £11 million.
Headquartered in Cheltenham with approximately 30 employees, COMAPI has built a scalable software platform that allows businesses to communicate with their consumers across multiple conversational messaging channels including the growing market for live chat. Comapi’s heavy investment in technology allows it to compete in the CPaaS (communication platform as a service) and ARN markets (alerts, reminders and notification), providing a flexible API (application programming interface) based omni-channel messaging platform and toolkit that facilitates easy integration and rapid deployment to businesses requiring a personalised and two-way customer engagement solution.
COMAPI is a successful brand with strong growth and revenues within the CPaaS market and, with dotdigital’s full support, will continue to work directly with its customers, which include Gap, eBay, TSB, British Airways, Carphone Warehouse and Collect Plus. dotmailer and COMAPI already have numerous shared clients which include Superdry, Hayes Recruitment, Daisy Group and betting giant Ladbrokes.
“By adding COMAPI to our business, dotdigital is executing its vision to be an omnichannel marketing automation platform,” said Milan Patel, CEO of dotdigital group.
“COMAPI has built an impressive platform which, integrated with our software, will allow our customers access to the next generation of consumer engagement marketing technology, aiding retention and boosting our competitive advantage in securing new customers. We are pleased to welcome the COMAPI team and look forward to supporting their business plan and introducing their technology to our global customers.”
COMAPI’s Managing Director Paul Putman, who was involved in the deal, commented on how the merger will have a positive impact on the CPaaS market:
“We are all excited by the opportunity the acquisition represents. It enables COMAPI to accelerate its plan and take advantage of the rapid growth in the CPaaS and conversational commerce market. I also believe that with this acquisition, the dotdigital group of companies will be the obvious technology providers of choice to any business or software platform that needs to communicate with consumers over digital, social and mobile channels.”
COMAPI has been supported by various funders which has helped it to develop and grow over the last 16+ years. Technology Venture Partners LLP’s Nick Simmonds commented on how the news marks a successful exit for COMAPI’s previous funders:
“It has been a pleasure working with Paul Putman and the team at COMAPI and we are delighted with the way in which the company has developed into a technology leader in the conversational messaging market space. We wish the company every success for the future.”